The Dual-Avatar Strategy: Creating 2D Influence

Every brand should create two complementary types of AI influencers to cover the consumer journey from awareness to trust.

Types of AI Influencers

🧠

1. The Category Evangelist

An AI built as an expert in your product category to educate and build credibility.

Key Functions:

The Trust Builder
Establishes "Authority" for the brand/category
Provides in-depth information, answers logical questions

Example: "Dr. Anya," a virtual nutritionist explaining plant-based proteins.

🤝

2. The Buyer Lookalike

An AI created to represent your target customer, reflecting their problems and creating a sense of accessibility.

Key Functions:

The Empathy Bridge
Reflects the target customer and their pain points
Builds "Relatability" and an emotional bridge

Example: "Leo the Weekend Warrior" reviewing protein powder recipes.

✨ Create Your Avatars with Gemini AI

Put theory into practice! Just enter your product or service category, and Gemini will help brainstorm Persona ideas for both avatar types.

Synergy Across the Consumer Journey

Awareness

🧠 The Evangelist educates the market.

Answers: "Why should I care?"

↓

Consideration

🧠 The Evangelist builds credibility with deep dives.

🤝 The Lookalike builds trust with reviews and real-life use.

↓

Decision

🤝 The Lookalike drives conversion with authentic recommendations.

Answers: "How will it help me?"

Outcome: Guides consumers through the entire path: Knowledge → Credibility → Empathy → Adoption.

AI vs. Human: A Strategic Comparison

Case Studies in Thailand

📡

Ai-Ailynn & AIS

Evangelist

Uses a futuristic image to communicate 5G technology.

🏠

Wunni & Ananda

Lookalike

Represents Gen-C customers, reflecting an urban, connected lifestyle.

🏦

Ken & Kacey & KBank

Hybrid

Brand-owned duo acting as the face of KBank Live with a modern personality.

✨

Katii

Lookalike

Relatable and authentic, perfect for fashion and lifestyle brands.

Recommendations for Advancement

Bridge the Two Avatars

Create interactions between them to make their world feel real.

Have the Lookalike learn from and reference the Evangelist.
Have the Evangelist use the Lookalike's story as a case study.

Design a Persona Journey

Make the avatars dynamic and allow them to grow with their audience.

Evangelist: Always updates with new knowledge and trends.
Lookalike: "Grows" from a beginner to an intermediate user/advisor.